Webinar

From barriers to buy-in

How Desert Financial Credit Union Transformed Education into a Talent Strategy

November 19, 2025 1:00 PM ET/10:00 AM PT

Speakers

Veronica Franco

VP, Talent

Amber Allen

Sr. Manager Corporate Communications and Events

Nick Greif

Vice President, Corporate Partnerships and External Affairs

Credit unions and regional banks face mounting pressure to modernize operations, retain frontline talent, and meet rising member expectations. But outdated education benefits and traditional training models can't keep up with the pace of change.

Join us for a conversation that explores how Desert Financial Credit Union (DFCU) transformed its legacy tuition reimbursement program into a high-impact talent investment.

By removing financial barriers and aligning education to real career paths, DFCU achieved boosted retention, helped employees avoid $4 million in student debt, and saw 92% of learners report stronger desire to grow within the organization.

You'll hear directly from a Desert Financial Credit Union employee learner who experienced the program firsthand, sharing their motivations, challenges, and the program's real impact on their career.


By attending this webinar, you will:

  • Discover how DFCU used education to reduce turnover, boost retention, and build internal career pipelines
  • Explore strategies to align learning with high-need roles and future-proof your workforce
  • Gain practical insights for HR, Talent, and L&D leaders navigating transformation in the financial services sector